Our task as a car manufacturer is to come up with innovative design that is appealing to the costumer. Technology becomes more and more present in our daily life when we are at work, at home, doing exercice or want to socialize with our friends. Being surrounded by a lot of we like to call smart devices not infrequently leads to over stimulation of our senses. The result what many people experience is what we call digital fatigue.
Together with BMW Designworks I went on a journey on how we can master the speed of technology and create a decelerating experience in the car interior for the user
The places where people search for relaxation are mainly at home and in the nature. That inspired my work to design the interior first with the comfort we like when we are at home. Second I got inspired by the aesthetic of string curtains that can create privacy if needed but also play with a very appealing shadow effect when they get in contact with sunlight. BMW THREE.2 is your companion to provide you with the relaxation your body and mind is looking for.
1st mode: "RECHARGE"
The first mode offers the possibility to get necessary rest during the day. The bands can move over the seat or reclining area. The more you decrease the distance between each ribbon, the occupied place gets more or less darkened and opaque.
The natural incidence of sunlight, which can be regulated by the bands, creates a shadow play that darkens the area and provides the necessary peace. Another positive effect is by darkening your area you can regulate the temperature naturally.
2nd mode: "IMMERSION"
The elastic fabric from which the tapes are made has a light strip woven into it. This enables the second mode. The user can darken the area with the shy tech control ribbons that transform the interior into a immersive lighting experience. This is supported by sound which on the one hand provides the user with a calming atmosphere but on the other hand stimulates the state of consciousness and brings the cognitive but also somatic state into harmony.
Once the mode has been activated it is as well appealing to the outside and recognizable from the first see.
3rd mode: "STARGAZE"
Urban regions are driven by a lot of movement, which makes them seem loud and hectic to us. In order to be able to block out this hectic during the journey, the concept offers the possibility of blocking out the surroundings. By moving the rear group of bands forward and the front group backwards, the overlap creates a horizontal opaque cocoon that prevents the lights of other vehicles from penetrating into the vehicle’s own interior.
Once the mode has taken up its position, one looks out onto a clear glass roof that offers a view of the starry sky.
With this project I think that design can naturally enable different atmospheres to the customer’s needs to create more resonance and wellbeing in their BMW.
